As a sports brand that dominates their market globally, Nike protects the purity and strength of its brand messaging by hosting massive sales alignment meetings. At these gatherings the in-brand presentations are an essential part of ensuring everyone at Nike is singing from the same sheet, which is why every presentation has to be pitch perfect.
Internal presentations like the ones you see here are a big part of ensuring that all Nike communications and campaigns remain instantly recognizable as representing the Nike brand around the world. That’s why I’ve made it my business to be the best at creating specially branded, attention-grabbing presentations in both Keynote and PowerPoint.
The Global Commerce University (GCU) is a marketing and sales capability hub within the HEINEKEN® brand. It supports the development of stronger marketing and sales functions and communications.
In cojunction with Samen met Max, I have developed materials for the GCU Campus events, including booklets, notebooks, interactive pdf’s, posters, banners, animations, logo development and PowerPoint presentation design & support. We also created animation intro&outro’s for GCU’s video episodes.
HOUSE STYLE DOUBLEUP.BE
Funky Belgian-based purveyors of modern classics and vintage furniture, DoubleUp.be are the go-to webshop for those with an eye for (and a love of) great design.
They needed a new house style that reflected their passion and their expertise. It also had work on the web. I created the new style and consulted on website design.
Sprint is one the U.S.’s biggest network providers for companies and they offer a wide range of communications services. They were launching a global IP network and had commissioned an eye-catching Pan-European campaign to make sure everyone took notice.
As co-art director on the campaign, I played a pivotal role in getting the final product exactly right.
HOUSE STYLE CLAUDIA
Claudia is an independent filmmaker who specializes in producing, directing and editing for creative agencies and brands. She has to ensure that her house style stands out from the crowd and gives potential clients an idea of her work.
I worked closely with Claudia to develop a playful but simple house style and website design that reflects her vibrant personality.
Cook’s is an inexpensive Californian-based Champagne brand.
I was invited to take part in a pitch and came up with the tongue-in-cheek idea of using the brown paper bags, which liquor is almost always sold in in the States, as advertising space. That way Cook’s Champagne would be putting their message straight into the hands of their target audience.
IMD MANAGEMENT SCHOOL
One of the mostly highly regarded management schools, IMD is based in Switzerland but attracts students from around the world. They are known for producing future global leaders with their high-impact executive education style, which relies on real world examples.
Keeping in mind that educating global leaders is a serious business, we wanted to create a campaign that used humor to illustrate some of the challenges executives can face – and make IMD stand out from other business schools in the process. I was the art director for both the European and U.S. campaigns.
PHOTOGRAPHER: Morad Bouchakour
SONY ERICSSON MODEM CARD
Sony Ericsson was at one time a leading telecommunications company. They developed a wide range of mobile devices, mobile phones, and modem cards. One of their products was a GC 75 modem card, which allowed people to go online anywhere. Remember - This was before smartphones so it was pretty rockin’ for its day.
I was the art director for a unique guerilla campaign that incorporated an mpeg file that was played on London Heathrow’s express trains as well as stickers and leaflets that used cheeky messaging to remind people of public etiquette when going online.
DESIGN & ILLUSTRATIONS: Brogan Averill
Sony Ericsson - golfball
IVAN WATERS SONGWRITER
Ivan Waters is an Australian-born singer songwriter based in Amsterdam. He has released several albums and his unique sound, which draws on musical genres from jazz to folk, has made him a popular performer.
I’ve collaborated with Ivan on several posters for his gigs and I designed the album release package & CD for his latest album “Fractions”.